To sell on Myntra you apply through Myntra's official seller (partner) portal with your business details, GST registration, PAN, bank account and brand documents. After brand and catalogue approval, you list products with Myntra's image and size standards and start selling.
1. Check if Myntra is right for you
Myntra is a fashion and lifestyle marketplace that focuses on brands. It suits clothing, footwear, accessories, beauty and home decor labels with consistent quality and good product photos. If you sell unbranded mixed items, Meesho or Flipkart may be an easier start.
2. Keep your documents ready
Usually: GST registration, PAN of the business, a current bank account and cancelled cheque, address proof, and brand proof such as a trademark registration or application, or an authorisation letter if you sell another brand. Requirements can change, so confirm on Myntra's official seller portal before applying.
3. Apply on the official portal
Register on Myntra's seller or partner portal, fill business details, upload documents and describe your brand and categories. Use the same business name and address everywhere.
4. Get brand and catalogue approval
Myntra reviews your brand, product quality and pricing. Strong, consistent product photos and a clear brand story help approval.
5. Prepare the catalogue properly
Follow Myntra's image specifications (clean backgrounds, front, back, side and detail shots, model images if possible), accurate size charts and complete attributes like fabric, fit, pattern and occasion. Wrong sizes are the main reason for returns.
6. Price for returns and discounts
Fashion has higher returns. Include commission, shipping, return costs and festive discounts in your price so sales stay profitable.
7. Get the first orders moving
Join sale events, use Myntra's seller ads where available, share your Myntra links on Instagram and keep stock across all sizes.
Do it yourself: checklist
Your ticks are saved on this device.
Mistakes to avoid
- Uploading phone photos with messy backgrounds
- Copying size charts from other brands
- Ignoring return reasons in reports
Questions
Can I sell on Myntra without GST?
Generally no. Myntra asks for GST registration. Check the latest rules on the official seller portal.
Do I need a trademark to sell on Myntra?
Myntra focuses on brands, so a registered or applied trademark, or authorisation from the brand owner, is usually needed.
Is selling on Myntra profitable?
It can be if your pricing covers commission, shipping, returns and discounts, and if sizing and photos keep returns low.
No time to do this yourself?
StreamOn, in Birati near Kolkata Airport, does this work for shops, clinics and sellers across Kolkata. Tell us about your business and we will send a clear quotation.
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Written by Somnath Banerjee, founder of StreamOn · Published 2026-10-21 · Updated 2026-10-21