Google Business Profile (GBP)
Your free business listing on Google Search and Maps, formerly called Google My Business.
Local SEO
Work that helps a business appear in nearby searches and on Google Maps.
SEO
Search engine optimisation: making a website easy for Google to find, understand and trust.
AEO
Answer engine optimisation: writing clear answers so search and voice assistants can quote them.
GEO
Generative engine optimisation: making your business easy for AI tools like ChatGPT and Gemini to mention.
Schema markup
Hidden code that tells search engines facts about a page, such as your address, prices or FAQs.
Citation
Any listing of your business name, address and phone on another website, like Justdial.
NAP
Name, address and phone. Keeping it identical everywhere helps local ranking.
CTR
Click-through rate: the share of people who click after seeing your listing or ad.
ROAS
Return on ad spend: sales earned for every rupee spent on ads.
A+ content
Extra images and comparison modules on Amazon product pages.
Retargeting
Showing ads to people who already visited your website or page.